03.11.2017 Strategic Workplace Management

Strategic Workplace Management: The key to unlocking competitiveness

Over the years, research has proven that workplace design significantly affects employee job performance, and the overall efficiency of a business. And in today’s competitive business environment, corporations can no longer afford to let the talents of their workforce go wasted.

Gitte Andersen, Global Head of Workspace Management and Design of SIGNAL, says:

“The importance of using space and workplace design to enhance performance is unquestionable. Space and workplace design holds the power to either strengthen or diminish the work processes that are put into action. Design has the unique ability to reinforce, manifest and communicate an organization’s culture, values, visions and goals. A company’s HR and Marketing departments can make all the claims about a company’s culture they want, but it is not until you step behind the scenes of the workplace environment that a reliable story unfolds”.

Many organisations find themselves struggling to attract qualified employees, enhance collaboration, optimize space utilization and increase workforce productivity. However, workplace design can support organizations in achieving these strategic objectives.

Gitte Andersen, elaborates:

“In order to overcome the competitive barriers that many companies face and strengthen organisational performance, it is important that top leaders look into how their office space supports the organization’s goals and objectives. For instance, if a company is focused on improving collaboration, then having individual offices, where employees do not interact with their fellow colleagues for the majority of the day, is not an optimal solution.

Even considering the way employees utilize an office environment can support a company’s strategic objectives. For instance, research indicates that knowledge workers are found at their desks 30-55% of the time. This begs the question: Are rows of empty desks really an efficient use of an office’s space? And, how could this space be utilized for other activities that create organizational value?”.

Now, you might be left wondering: How do I know what areas create value for my employees and my organization? As well as, how can I create an environment that supports my current work processes – and the work processes of tomorrow?

Andersen, elaborates on these inquiries, explaining:

“Data has the answer to all your questions. In order to work with workplace design on a truly strategic level, you need to have data informing your decisions. Data allows you to understand and evaluate: What areas hold the most value for your employees, what type of areas are missing from your office environment, and what areas within your office are underperforming. It is only by measuring and understanding the use of the space within an office that you can begin to develop physical space as a strategic tool focused on enhancing organizational performance”.

Read more about the connection between strategic workplace design and service experience at the blog Service Futures.

Af Sofie Antorini.